[Column] Chinese Version of DWAWG


MBC DWAWG Chinese Version is showing signs that will become a big hit.

According to MBC on October 14, first broadcast of DWAWG Chinese version [Oct 11, 10PM] on Hunan TV recorded 1.46% national ratings. Breakthrough to be rated at 1% in China region is not easy with dozens of channels.

Expectations of the viewers is really high because the show is imported with successful format in Korea, Dad-Son/Daughters couples from the China top stars has highly anticipated, such as Lin Zhi Ying couple.

The first broadcast got hot reaction. The first broadcast shown the itinerary and leaving to Ling Shui Chun, Beijing. Starts from touching interview video which is showing the growing-up of children with all photos and videos touches viewers. Even though began with little bit an awkward, the show is showing top star's dad-charm with their pure children has caught viewers attention.

Meanwhile, DWAWG Chinese version is hot topic from the beginning when photos and articles released. The show brought attention to viewers who was expecting could see top-star's children with unexpected behaviour, stars's house, wifes and the other topics that they couldn't found on internet.

Keyword of twitter of DWAWG Chinese version as well as website and weibo, including casts's account becomes the top ranked search.

Unlike the Korean version of DWAWG which was minimizing the exposure of children in media from the first time, China's version is quite open with actively takes advantages for father and children appears on media and tv programs. Before, DWAWG Chinese version released their poster and OST before the broadcast and even held a big event of premiere red carpet.

After the broadcast, netizen mentions star and children in their comments and it leads to have strong audience. DWAWG syndrome is spreading and showing a good sign for the show.

Source: TV Report via Pann




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